From conceptualising the brand name, designing and developing communications ideas, we have gone beyond traditional marketing mediums. Catering to the digital natives and the millennial, this brand had to break in the clutter of mobile phones and accessories brands as the desired one. 

As a brand never heard before it called for aggressive yet persuasive marketing and communication ideas.

Pre-launch campaigns were mostly at peer group meetings that connected them to the brand with activities and creating a desire to own the brand.

Specially positioned for a highly-involved audience the campaign soon went viral and began it's journey.

Available only on invite this brand has created a niche and is now the gadget to be owned.