Business-to-business is a different ball game compared to B2C or B2G, yet has certain fundamentals that drive the brand value and loyalty. 

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Brands cater to a typical supply chain of another business or category and sometimes are the raw materials. It therefore becomes imperative to understand the decision making process, the market demand and ways to entice the astute and well-informed buyer. 

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The factors that influence buyers are logical, value-driven and consensual. Hence the tone of communication to such an audience cannot be emotional driven. It has to appeal on a larger scale and make perfect business sense. At MakeHappen, we dig deeper, understand the psyche of the buyers and the market dynamics. 

 

Here are a few pieces of work that we created for the B2B audience